Our Story
J By Design was born on the Northern Beaches of Sydney, out of a simple but stubborn belief - that jewellery should make you feel like you.
I bring a background in photography and interior design to every piece I create. An eye for beauty, a respect for craft, and zero interest in following trends. My collections aren't designed around outfits or occasions. They're designed around people - the ones who wear what they love, not what they're supposed to.
Every piece starts with joy and ends there too. That's the brief.
Quality isn't a selling point here - it's just how things are done. Semi-precious stones chosen for their perfectly imperfect character. Miyuki beads for their satisfying precision. Materials that last, because pieces worth wearing are worth keeping - and throwaway isn't really my thing.
What I hope you find here is something that starts a conversation. Something someone stops you for. A piece that says something about who you are before you've even opened your mouth - not because it's for everyone, but because it's yours.
Dress for yourself. Wear what makes you happy. That's the whole point.
Materials
14k Gold Filled Jewellery
At J By Design, we are committed to providing high-quality, long-lasting jewellery that looks beautiful and stands the test of time. That’s why we exclusively use 14k gold-filled findings, wire and chains in our designs. Gold-filled jewellery offers the luxurious appearance of solid gold at a more accessible price point while ensuring durability and resistance to tarnish.
14k gold-filled jewellery consists of a thick layer of 14k gold bonded to a base metal, making it a substantial and reliable option for everyday wear. Unlike gold-plated items, where the gold can wear off quickly, gold-filled pieces contain a much thicker layer of gold—up to 100 times more than standard gold plating. This means you can enjoy the timeless elegance of gold at a more affordable price, without worrying about the finish fading, chipping, or tarnishing over time.
By choosing 14k gold-filled findings, we ensure that our pieces are hypoallergenic, durable, and require minimal maintenance. With proper care, your gold-filled jewellery will retain its shine and lustre for many years to come, offering both beauty and value for our customers.
Semi-Precious Stone Beads
Semi-precious stone beads bring a natural beauty and unique character to every piece of jewellery. Formed over thousands of years, each stone holds its own patterns, colours, and textures, making every bead one-of-a-kind. From the calming blues of aquamarine to the rich greens of malachite, semi-precious stones are celebrated not only for their visual appeal but also for the unique qualities each is believed to hold, like promoting balance, calm, or positivity. These natural gems add a touch of elegance and meaning to jewellery, enhancing each piece with organic beauty and timeless charm.
Japanese Miyuki Seed Beads
We choose to use Japanese Miyuki seed beads in our designs because they are renowned for their exceptional quality and consistency. Miyuki beads are considered the gold standard in the world of seed beads, known for their uniform shape, precise size, and vibrant colours. This consistency allows us to create intricate, balanced designs that have a refined finish.
Czech Glass Beads
We choose to use Czech glass beads in our jewellery because of their exceptional quality, vibrant colours, and rich heritage. Crafted by artisans in the Czech Republic using techniques passed down through generations, these beads are renowned for their durability and precision. Their diverse range of shapes, sizes, and finishes allows the creation of unique designs that stand out. Czech glass beads offer both beauty and resilience, ensuring that each piece of jewellery is not only visually stunning but also built to last.
